There is a serious question waiting for us that is the method of making the LED screen more superior and eye-catching when they were surrounded by so many shiny advertising boards and colorful lights.
This text will give you some tips to show how to make full use of LED screen when you apply them in the Shopping Centre.
No.1 the location is an important element
As we all know, the more times advertisements are displayed, especially advantages and good points of a product, the greater impression people can make. People will start to be curious about the body of the product you show in the screen.
Therefore, it is necessary to know the basic principle of the location. That is installing LED screens in the place or street with lots of passersby, such as residential areas, walking street or anywhere people prefer to have a walk. Because it will increase opportunities for people to get more information they are interested in from advertisements.
No.2 is the content in your video compelling enough?
Above we mentioned, people usually focus on something being useful and meaningful. When we are designing a video, we should consider about the mind in our customers, offer them good experience and great sense of participation. And don't show your products only, put more creative designs for visual art, information close to our daily life and related with the shopping mall.
A short-time weather forecast, some interesting horoscope fortune, and ‘How to use’ video about a hot sale product, all of them are wonderful. Think more about how to keep people’s sight on screen longer! In addition, we should create a targeted video towards different receivers as well. Therefore, we would better to make a general investigation in advance on the population characteristic in a shopping mall.
No.3 to know the features about your customers
The time is a key. We need to know when and who go shopping every day. Obviously, senior citizens prefer to go shopping in the morning and the middle age is more likely to appear in a mall for saving lunchtime, in the evening, families will possibly bring their kids to have a walk. Above is one of degrees as an example to show you how to make an analysis on your customers. So you need to make it in different degrees.
No.4 one of easily overlooked functions of LED screen
Have you ever seen a large LED screen looping different advertisements all the time in the center of super shopping mall? If yes, It is so pity, They does not make full use of this kind of tool to help their customers raise efficiencies to spend their money. That is the truth. The correct way is to show navigating information around the mall, some discourse news and so on that is great method to become a user-friendly shopping mall.
No.5 to pay attention to the interaction between users and screen
Not only can people watch what video is playing in the screen, but also people can play some interesting interactive games with the LED screen, which is a high level of application waiting for us to do. For example, taking photo and editing into a movie automatically. Something exciting but not complicated is OK.